Affiliate Acquisition Is a Sales Function, Not an Inbox
Why proactive prospecting, qualification, follow-up, onboarding, and activation should sit at the center of affiliate program growth.
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Insights & Analysis
Insight, not noise
Original analysis on iGaming growth, affiliate management, AI, technology, markets, and operating strategy. Research and perspective designed to be useful, not generic news.
What a Healthy Affiliate Program Actually Measures
Registrations are easy to count. Active partners, activation, portfolio quality, GEO coverage, conversion, and commercial sustainability tell you much more.
Read analysis →iGaming in LATAM 2026: The Market Everyone Is Watching
Brazil's regulated market matures, Peru and Colombia set the template, and affiliates follow the licenses. Our read on the region's next 18 months.
Read analysis →Why Revenue Share Is Still the Best Long-Term Model
CPA pays once. Revenue share pays for the life of the player. The math, the incentives, and the negotiation strategy behind the industry's oldest commission model.
Read analysis →AI-Powered Affiliate Managers Are the Future
The affiliate manager role isn't disappearing. It's being rebuilt around AI, and the programs that adapt first will set the service standard everyone else chases.
Read analysis →Coverage areas
Industry Analysis · AI · Affiliate Marketing · Technology · Compliance · SEO · Growth Strategy · Interviews · Case Studies