New Programs
For operators launching a program and needing structure, recruitment, onboarding, and day-to-day management.
Affiliate Management Services
Affiliate Program Management
A dedicated affiliate manager focused on growing your program. We act as an extension of your team, with affiliate acquisition as the number one priority, then onboarding, management, activation, retention, reporting, and continuous program development.
01 · Affiliate Acquisition
Your affiliate program should not depend on affiliates finding you
Recruitment is at the center of the service. We proactively build a pipeline of qualified partners aligned with your brand, products, GEOs, traffic priorities, and commercial objectives.
- Identify and research: map established and emerging affiliates by market and traffic type.
- Direct outreach: contact prospects with relevant, personalized program positioning.
- Commercial development: follow up, present competitive advantages, and negotiate within agreed parameters.
- Onboarding: move approved partners from conversation to launch.
- Reactivation: reconnect with dormant, inactive, and previously contacted affiliates.
- Market expansion: build partner coverage across priority GEOs and new traffic sources.
The objective is simple: continually build a stronger pipeline of qualified affiliate partners.
02 · Dedicated Affiliate Management
A consistent point of contact for your program
Your dedicated affiliate manager can become the day-to-day point of contact for prospective and existing partners, representing your program as an extension of your internal team.
- Daily affiliate communication and new applications
- Affiliate onboarding and commercial negotiations
- Deal management and campaign coordination
- Activation and reactivation
- Partner relationship management
- Resolving operational questions and issues
- Coordinating promotions and marketing materials
- Regular communication with key accounts
03 · Activation and Retention
Recruitment is only the beginning
A registered account is not the same as an active partnership. We work to move recruited affiliates toward launch, keep valuable partners engaged, and recover relationships that have gone quiet.
- Activate newly recruited affiliates
- Follow up with partners that have not launched
- Reactivate inactive accounts
- Maintain relationships with existing affiliates
- Review new opportunities with current partners
- Support long-term, productive affiliate relationships
04 · Program Growth and Optimization
Build a commercially sustainable affiliate channel
We continuously review the program for growth opportunities, partner potential, market gaps, and operational improvements.
- Review affiliate performance and identify high-potential partners
- Analyze traffic and conversion trends
- Review commission structures and commercial agreements
- Identify inactive and underperforming accounts
- Develop strategies for priority GEOs and market launches
- Evaluate competitor programs and positioning
- Recommend incentives, campaigns, and budget priorities
05 · Reporting and Performance Monitoring
Know what is happening inside the program
Reporting can be adapted to your systems, KPIs, and management requirements, giving leadership a clear view of acquisition activity, partner development, performance, issues, and next actions.
- Prospects contacted and new affiliates recruited
- Affiliates activated and partner activity
- Traffic, conversion, and revenue trends
- GEO performance and key account developments
- Opportunities and operational issues
- Recommended next actions
06 · Program Setup and Development
Launching a new affiliate program?
We can help establish the strategy and operating structure before active recruitment begins so the program is attractive to affiliates and ready to scale.
- Affiliate program strategy and competitor research
- Commission structure and platform recommendations
- Program positioning and affiliate-facing content
- Recruitment strategy and onboarding processes
- Affiliate communication procedures and reporting structure
- Program launch planning
Why Outsource Affiliate Management?
Add experienced affiliate capacity without building the entire function internally
Affiliate Management Services can provide dedicated recruitment and account-management resources, established processes, market expansion support, and operational capacity while integrating with your existing team.
Growth and Expansion
For established programs entering new GEOs, building a larger partner pipeline, or adding acquisition capacity.
Existing Teams
For affiliate departments that need additional recruitment resources, inactive-account reactivation, or operational support.
Frequently Asked Questions
Affiliate Program Management FAQs
What is included in Affiliate Program Management?
The scope can cover affiliate acquisition, outreach, recruitment, onboarding, negotiations, account management, activation, retention, performance monitoring, reporting, and program development. The exact responsibilities are adapted to your team and requirements.
Will we have a dedicated affiliate manager?
Yes. A dedicated affiliate manager can work directly with your team and serve as the main point of contact for affiliates, representing your program in day-to-day communications.
Is affiliate recruitment included?
Yes. Affiliate acquisition is one of the most important parts of the service. We actively identify and approach suitable prospects instead of relying exclusively on inbound applications.
Can you help launch a program from scratch?
Yes. We can support program strategy, competitor research, commission structures, positioning, processes, onboarding, recruitment strategy, and launch planning before active acquisition begins.
Can you manage an existing affiliate program?
Yes. We can recruit new affiliates, manage existing accounts, reactivate inactive partners, review commercial structures, identify growth opportunities, and strengthen daily operations.
Can you work alongside our existing affiliate team?
Yes. The service can supplement rather than replace an internal team, adding acquisition and management resources while coordinating with your affiliate, marketing, and leadership teams.
Can you help us expand into new markets?
Yes. Recruitment can be aligned to specific GEO priorities, with partner research, outreach, relationship development, and program positioning tailored to the target market.
Do you negotiate deals with affiliates?
Yes. We can manage negotiations within commercial parameters agreed with your company, including CPA, revenue share, hybrid, fixed-placement, and other structures your program supports.
Do you manage affiliates after they sign up?
Yes. We continue working with recruited partners to encourage launch, maintain communication, identify opportunities, and develop stronger long-term relationships.
How do you measure success?
KPIs are agreed around your objectives and may include outreach activity, affiliates recruited, activation, active partners, traffic, conversions, revenue, GEO development, retention, and overall channel performance. We do not make unrealistic performance guarantees.
Build a stronger affiliate program
Your program should not depend on affiliates finding you. Add dedicated affiliate management focused on acquisition, relationships, and sustainable program growth.
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